The four best Lego advertising

1. The first campaign is from 2011 via Russia.  No copy, none needed, it is from the agency named leo burnett, Moscow.  I love it because customers can use their imagination to change the building to the aircraft.  Sounds cool right?

2. Campaign from 2006 in USA.  Ad agency: Blattner Brunner.  Using your imagination! that was the slogan for it.  Beautiful pictures and interesting contrast are enough to make you exciting!

3. Ad agency Ogilvy Malaysia hired some Lego artists to create the posters that play off of the surrounding environment.  It is hard for not seeing it.  can not believe that Lego can make it so real!
And that is my favorite one!


4. Campaign is from 2010, via Germany.  Great ida, casting, sets and photography.  Builders of tomorrow.  It explains to family Lego is not just a toy.  It is more like a creation lesson for kids.

Lego Crisis

On the surface, the Lego Group didn't look as if it was in trouble.  The fourth-largest toymaker in the world at the time (today it is fifth-largest), the Lego Group sold &1.5 billion worth of toys in 2004.  however, the Lego Group's financial performance told another story.  Despite its extraordinary hold on the imagination of children around the world, the Billund Denmark, company was in trouble.  The Lego Group had lost money four out of the seven years from 1998 through 2004.  Sales dropped 30 percent in 2003 and 10 percent more in 2004, when profit margins stood at- 30 percent.  Lego Group executives estimated that the company was destroying $337,000 in value every day.

The Simpsons get Lego makeover

The simpsons is a really famous cartoon in America.  It described an middle-class family's living and working in USA.  Now, it coming to the lego series.  this means the markets of Lego is getting bigger,  many customers prefer the simpsons episode because they watch it since their were kids.  Merging with the simpsons is a good choice to provide more kinds of Lego characters.

In addition, the movie of Lego simpsons is also in progressing.  "I was nervous about the movie, that it was going to be too similar or redundant." says executive producer Matt Selman, who notes some common themes between the movie and the episode.

Lego Minifigures

There is introduced a standard lego man Aberdeen. Also, the lego man is called Minifigures. LEGO Minifigures first appeared in 1974, when young people are the bricks by the bricks. Hand can move freely, but the foot is piled by the bricks, not activities. This may be because the proportion of young people too, in 1975 produced a LEGO man with the now almost Aberdeen, Aberdeen head of such a person is the same as now, but the hands and feet, but could not.

After 1977, LEGO Company, Aberdeen, these people will be improved, although the hand of such activity is less than the first generation of young people who earners, but still popular, it has been produced so far. TECHNIC series also produced extraordinary Aberdeen, TECHNIC person than the average person, Aberdeen, Aberdeen, slightly higher activity seems better, but then disappeared, Aberdeen 4 + series of people who might be evolved by the TECHNIC Aberdeen out. In addition Fabuland, Belville, subsequent Friends are also some special people earners.

Lego's charming

Lego charm is that it has a wealth of creativity, and thus has a genius in all ages. They use around Lego created a staggering one works! Unofficial Lego works produced are called MOC (My Own Creation) means the unique design of their own work. Including the creation of a wonderful story players have produced the same mold as the sandbox scenes players. Also, the player is also useful to make a grand simulation software works, and even senior players to produce excellent stop-motion animation. There is a very good mature domestic Lego stop-motion animation, and it called the professional standards.

Introduction for Lego

There is sample introduction. Lego are children's favorite toys. This plastic is building blocks that have a lot of convex tablets. There is a hole that can be embedded bumps, there are more than 1300 kinds of shapes, and one shape has 12 different colors, such as red, yellow, blue and white, black-based. Children rely on their own mental and physical work it can be interpolated to fight endless variations of shape, and attractive, to be known as the "magic of plastic building blocks." Lego building blocks hometown is Denmark. Finally point, Lego is famous in all over the world now.

 

Sasbadi and LEGO Education

It is not very surprise that Sasbadi catch this opportunity to build Lego Education in Malaysia. We share the same passion in education and children's future. As the world becomes globalize, the competition is increasing, we should pay more attention on to phrase our children be more creative in solving their problems. 

We believe that LEGO Education can help our children enhance 21st century skills. 

Falling back on our 26 years of experience in Malaysia's education scene and having led our beloved country to consecutive World Champion titles at the World Robot Olympiad in the past 5 years, we have seen how LEGO Education has benefited our children with our own eyes. We are seeing how education is transforming not only in Malaysia but across the globe. And we will see our children gain success in this new future. Let us prepare them with LEGO Education today.

LEGO Education After School

   LEGO Education is a global brand. And Lego activity center is an open space that providing a platform for children to train their imagination, creativity, cooperation, and the ability to study new knowledge. LEAS hold many special and professional of theme activities that full of funny and creativity for children who aged from 3 to 12 to explore the real world step by step. Even gradually all-round understanding the real world, and let them become the future world-changing "human."

Currently, Lego activity center built in more than 200 cities in the world, and this brand becomes the leader of world in education.

Famous around the world

Lego is becoming famous, and selling to more than 130 countries around the world. Based on estimation, more than 300 million of children owned Lego. They played Lego five billion hours of time in average every year. Although Lego achieved great success in the market, they did not slack off. Nowadays, PC game occupied the most market, and the reality of the toys cannot satisfy children's fantasy and curiosity. For this reason, not only Lego retained its position as the most toy manufacturer, but also it transfer to computer game market, and their subjects are still aspects of toy building blocks. No matter male or female, older or younger, Lego game also can suit for them, and they can have fun in experiences of playing Lego.

The origin of Lego

The Lego is founded by Ole Kirk Christiansen, he was born in Phils Gough village near Danmaibilong in 1891. He has an excellent skill in carpentry. When he was young, he was interested in making a variety of small toys by his hand, such like a small aircraft, cars, and animals. Although he has not any experience in business, and his toys often slow-moving, this did not let him give up his hobby. Lately, he designed the fight inserted toys was very popular by people. In 1934, he finally designed the trademark of "Lego" for his toy. In 1949, the first piece of Lego come out to the world.

Lego Game

Lego has a video game. It calls Lego Marvel Super Heroes. This is  a amazing game. It make players to be a Marvel hero. Players can save the world or destroy the world. The game has a high level freedom in its world. Players can use each hero, such as iron man, hulk and spider man. however, it also has a main task need to complete. If you have a PS3 or XBOX360, you can play this game. And enjoy a game. Finally, I think this game is suitable to kill the time and kill your boring. Thus, do not miss it.

Official Website

The Lego website was first launched in 1997, it keep developing for over the years, and provide many services or information for shop or product.  There are moderated message boards in 2001, it had a complete overhaul in 2012, the design was really fabulous and made neat.  It also has tools and virous improvements on design features from 2001.

This official websites make customers easier to gather latest information from the section.  In addition, new product and promotion message will be posted online as well.
www.Lego.com

Lego movie

In this year, LEGO Ltd provide a funny movie. It names Trailer. It talks an ordinary LEGO minifigure, mistakenly thought to be the extraordinary Master Builder, and is recruited to join a quest to stop an evil LEGO tyrant from gluing the universe together. In the movie, all hero are not cool and powerful. They are humour and a little stupid. It changes people’s mind about hero. Moreover, Lego is not only a toy, but also it can be a movie. This movie is suitable to all age to watch because it is a comedy. However, i think children prefer this movie. In this movie, audiences will feel characters of Lego are emotional. And they like human to live in the world. Let children have a good memory about Lego. 

Sydney Brick Show

Sydney Brick Show venue for 2014 will be the lower Town Hall in the heart of Sydney form the 24th to the 27th of April.  it including many lego accessories such as houses, cars and animals etc.  The tickets are selling really fast since many fans from different countries!  The biggest Sydney opera house is outstanding in the show and it conduct every corner in the hall. 











Lots of other big building made by fans.

Really big castle

Apple store












People are really happy to get there especially for kids!  It is a nice place to share commence or generate creativity for Lego fans!

history of LEGO

Lego was founded in Denmark, it has almost 80 years of developing history. Tracing back to its origin, it has to start from its flagship ‘LEGO’. The trademark of "LEGO" used from 1934, and this word from the Danish ‘LEg GOdt’ that means ‘play well’, and this name quickly became the quality toy synonymous for the first Lego toy factory in area of Billund. Many years passed, ‘LEGO’ icon also changed the forms many times. The latest icon designed in 1998, which is made ​​some adjustments based on the 1973 version for it easier to spread and recognition in the media. The first ‘Lego’ produced in a red house in Denmark, where it is the place to start.