isys100 assignment3

We created a microfilm with the Lego Batman, the Flash and Riddler.  This story is about riddler robbed the bank, Batman and Flash tried to stop him and they succeeded!  It is not professional editing but we just want to share our experience to the Lego fans.  We hope this video will make you guys feel funny and creating yourself one! Thank you!

The four best Lego advertising

1. The first campaign is from 2011 via Russia.  No copy, none needed, it is from the agency named leo burnett, Moscow.  I love it because customers can use their imagination to change the building to the aircraft.  Sounds cool right?

2. Campaign from 2006 in USA.  Ad agency: Blattner Brunner.  Using your imagination! that was the slogan for it.  Beautiful pictures and interesting contrast are enough to make you exciting!

3. Ad agency Ogilvy Malaysia hired some Lego artists to create the posters that play off of the surrounding environment.  It is hard for not seeing it.  can not believe that Lego can make it so real!
And that is my favorite one!


4. Campaign is from 2010, via Germany.  Great ida, casting, sets and photography.  Builders of tomorrow.  It explains to family Lego is not just a toy.  It is more like a creation lesson for kids.

Lego Crisis

On the surface, the Lego Group didn't look as if it was in trouble.  The fourth-largest toymaker in the world at the time (today it is fifth-largest), the Lego Group sold &1.5 billion worth of toys in 2004.  however, the Lego Group's financial performance told another story.  Despite its extraordinary hold on the imagination of children around the world, the Billund Denmark, company was in trouble.  The Lego Group had lost money four out of the seven years from 1998 through 2004.  Sales dropped 30 percent in 2003 and 10 percent more in 2004, when profit margins stood at- 30 percent.  Lego Group executives estimated that the company was destroying $337,000 in value every day.

The Simpsons get Lego makeover

The simpsons is a really famous cartoon in America.  It described an middle-class family's living and working in USA.  Now, it coming to the lego series.  this means the markets of Lego is getting bigger,  many customers prefer the simpsons episode because they watch it since their were kids.  Merging with the simpsons is a good choice to provide more kinds of Lego characters.

In addition, the movie of Lego simpsons is also in progressing.  "I was nervous about the movie, that it was going to be too similar or redundant." says executive producer Matt Selman, who notes some common themes between the movie and the episode.

Lego Minifigures

There is introduced a standard lego man Aberdeen. Also, the lego man is called Minifigures. LEGO Minifigures first appeared in 1974, when young people are the bricks by the bricks. Hand can move freely, but the foot is piled by the bricks, not activities. This may be because the proportion of young people too, in 1975 produced a LEGO man with the now almost Aberdeen, Aberdeen head of such a person is the same as now, but the hands and feet, but could not.

After 1977, LEGO Company, Aberdeen, these people will be improved, although the hand of such activity is less than the first generation of young people who earners, but still popular, it has been produced so far. TECHNIC series also produced extraordinary Aberdeen, TECHNIC person than the average person, Aberdeen, Aberdeen, slightly higher activity seems better, but then disappeared, Aberdeen 4 + series of people who might be evolved by the TECHNIC Aberdeen out. In addition Fabuland, Belville, subsequent Friends are also some special people earners.

Lego's charming

Lego charm is that it has a wealth of creativity, and thus has a genius in all ages. They use around Lego created a staggering one works! Unofficial Lego works produced are called MOC (My Own Creation) means the unique design of their own work. Including the creation of a wonderful story players have produced the same mold as the sandbox scenes players. Also, the player is also useful to make a grand simulation software works, and even senior players to produce excellent stop-motion animation. There is a very good mature domestic Lego stop-motion animation, and it called the professional standards.

Introduction for Lego

There is sample introduction. Lego are children's favorite toys. This plastic is building blocks that have a lot of convex tablets. There is a hole that can be embedded bumps, there are more than 1300 kinds of shapes, and one shape has 12 different colors, such as red, yellow, blue and white, black-based. Children rely on their own mental and physical work it can be interpolated to fight endless variations of shape, and attractive, to be known as the "magic of plastic building blocks." Lego building blocks hometown is Denmark. Finally point, Lego is famous in all over the world now.